For this reason, it is now, more than ever before, essential for small business owners to arm themselves with the necessary strategies that can ensure their long-term survival even amidst global chaos. Even once the current obstacles the industry faced have been successfully navigated, it is almost impossible to predict when swift adaptation will once again be required. Thankfully, there are a number of basic survival skills that can help your bakery business thrive during and after turbulent times. 

 

 

If there is one thing 2020 has taught us, it is to always prepare for the unexpected. As a small business owner, one of the most valuable investments you can possibly make is in work compensation insurance. It will not only provide your baked goods store with vital financial protection but will also give your employees peace of mind knowing they will receive the required treatment if they get injured at work.  Additionally, it is important to formulate a ‘Plan B’ as a matter of urgency as there is simply no telling when disaster will strike. Ensure that your backup plan not only makes provision for alternative production and staffing solutions but also includes a contingency plan for marketing and new product development as well.

 

 

While many bakeries of all sizes were forced to close their doors indefinitely this year, others rose to the occasion with creative, out-of-the-box ideas that saw many businesses rise from the proverbial ashes. During a period where ‘business as usual’ ceased to exist, DIY baking and decorating kits skyrocketed in popularity. Delivery services also proved to be a saving grace for both baked goods outlets and their customers who could no longer casually venture to the store for a baked treat. Although stay-at-home restrictions have been eased, these new offerings proved to be so popular that they are now being offered on a permanent basis.  

 

 

 

Technology, and the internet in particular, can provide a bakery with a much-needed boost during times when business is slow. If you can successfully leverage the power of social media you are bound to enjoy a noticeable increase in revenue. Whether you own a fairly large baking concern or are baking from home, remember that it is invaluable to keep your customers well-informed and feeling inspired. High-quality images of your products alongside ‘How To’ video tutorials and engaging copy can reignite the interest of existing customers while attracting new ones. While Facebook remains the most popular social media platform, YouTube, LinkedIn, Twitter, and Instagram can all be utilized with great success.

 

The food industry has faced many obstacles this year. Thankfully, a few basic survival skills will make it increasingly easy for bakers to continue to grow their businesses in an ever-changing industry.